RGH Converting

Building a Brand That Performs

Project Overview

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CLIENT
RGH Converting
INDUSTRY
Manufacturing Engineering & Technical B2B
Status
In Progress – Launching Soon
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Target – What We Discovered

Understanding the Challenge. Every TRACK™ project begins with understanding.

We started with a collaborative TRACK™ Workshop involving key members of the RGH team. The goal was to uncover their real business challenges and digital opportunities, getting to the heart of what RGH’s customers truly value.

From this session, we crafted our TRACK™ Playbook and defined a clear strategic direction across website UX/UI, design and gamification as well as digital marketing areas, including SEO, PPC, Email Marketing, and Social Media.

Discover TRACK™
  • Underperforming Website

    Low traffic and zero measurable leads

    RGH’s existing website wasn’t performing: minimal traffic, poor visibility, and no measurable leads.

  • Ineffective Advertising

    Google Ads lacked targeting and ROI

    Google Ads were underdelivering, and campaigns lacked targeting precision.

  • Misaligned Messaging

    Talking about products instead of solving problems

    The brand was focused too heavily on products and materials rather than problem-solving, which is what their audience actually cares about.

Outcome

A new strategic foundation, focused on shifting RGH’s positioning from product suppliers to industry problem-solvers.

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Reach – Work Completed

Creating a Clear Direction

Once we defined the audience and objectives, we mapped out a strategy to reach RGH’s two key audiences.

  • Audience & SEO

    Define target audiences & SEO Strategy

    1. Buyers looking for a reliable supply and fast turnaround.
    2. Engineers seeking technical detail, precision, and trust.

    Developed a new SEO strategy to optimise for both audiences.

  • Digital Marketing

    Integrated Digital Marketing Plan

    Planned an integrated digital marketing approach, spanning PPC, Email, and Social.

  • Content

    Content Built for E-E-A-T

    Crafted a content plan structured for E-E-A-T (Expertise, Experience, Authoritativeness, and Trustworthiness) to maximise organic visibility.

Outcome

A cohesive strategy ready to drive visibility, attract the right traffic, and position RGH as the go-to converting manufacturing partner in their industry.

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Attract – Brand & Visual Transformation

Building a Brand That Connects

To attract and engage users, we rebuilt the RGH brand from the inside out.
Refined Brand Strategy

Delivered a brand strategy distillation that focused on problem-solving over product selling.

Refreshed Visual Identity

Created a refreshed visual identity that conveys quality, confidence, and expertise.

Authentic Brand Imagery

Conducted an on-site photography and video shoot, capturing real people, processes, and spaces to humanise the brand.

Unified Brand Voice

Enhanced tone of voice and content to reflect clarity, trust, and precision, consistent across web and marketing touchpoints.

Outcome

A visual and verbal identity that feels more authentic, premium, and people-focused, built to resonate with engineers and buyers alike.

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Convert – Website Development

Designing & Developing for Performance

With the strategy and visuals in place, our next step was to design and build a website that performs.
Bespoke website

Designed a bespoke website built entirely around RGH’s customer journey.

Gamified user experience

Introduced a gamified user experience tool allowing visitors to identify themselves (buyer or engineer) and select their industry, guiding them to relevant case studies, insights, and service pages.

SEO best practice

Structured all on-page content for SEO best practice and user intent alignment.

WordPress website

Built a fully custom WordPress website engineered for speed, scalability, and performance.

Outcome

A dynamic, data-driven website ready to launch, built not just to look better, but to perform better.

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Keep – Next Steps

Setting Up for Sustainable Growth

The new RGH website is currently being finalised for launch. Once live, we’ll begin a full rollout of digital marketing campaigns across SEO, PPC, Email, and Social Media supported by MWB’s ongoing Website Support & Performance Plan.

 

  • Performance Optimisation

    Driving traffic and conversions post-launch

    We implemented ongoing optimisation to enhance website performance, increase traffic, and improve conversion rates through continuous testing and refinement.

  • Data-Driven Insights

    Continuous tracking and reporting

    Through detailed analytics and reporting, we monitored performance in real time, enabling informed decisions and agile marketing

  • Sustainable Growth Partnership

    Sustainable Growth Partnership

    Our partnership evolved beyond launch, focusing on continuous improvement, strategic scaling, and long-term business growth.

Outcome

RGH now has a platform and digital strategy built to grow, not just exist.

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Results

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80%
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Charlotte Bishop-Devoir @ RVT
100%
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our work

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CONTACT

Let’s Talk Results.